Nerdwallet wanted to reach millennials who have depended on faulty financial advice they’ve gotten through the years from friends and family, so we created Frank to show them Nerdwallet has actual, effective financial guidance.
Dockers | Facebook Livestream
Dockers launched a new line of pants, loaded with 4-way stretch technology to help guys be “Always On” for whatever life throws at them. We thought there was no better situation to bring your Always On game than the wackiest interview ever, so we created an interactive Facebook Livestream where fans could vote with emojis on how to turn one guy’s dream job interview a total nightmare.
Full Hour Livestream
Feel free to watch it in all its glory, or jump around and find some funny parts.
Two Hats Beer | Influencer Activation
This year MillerCoors launched Two Hats, a good, yet shockingly cheap, light beer geared towards new drinkers between 21-24. The birth of such a revolutionary beer stemmed from the cold, hard fact that studies indicated young drinkers were skeptical about beer. In short, they were ditching brews for hard booze.
While the Two Hats “Good cheap beer. Wait, What?” campaign had traditional pre roll and OOH, we knew that 75% of our target audience made purchasing decisions through social media. So, we developed a long term influencer campaign that lived well beyond a one-off post or video. We fostered creative relationships with a handful of hilarious influencers to promote Two Hats and get our target loving beer again.
I helped hand pick our influencers and kicked off the relationship at an influencer summit in Chicago, which I also helped concept and bring to life. During the event, I interacted with our talent to direct them in capturing content for our pre roll ads.
Influencer Summit Recap + Results
This is Kway, an influencer we’re working with who I directed during the summit for this clip.
And this is Shaq the Pug, and I wish I could say I directed him for this clip, but I just awwed.
I even made my way into a video.
Since the tagline of the campaign is “Good Cheap Beer. Wait, What?” We made sure to select “Wait, What?” influencers, like Insta-famous spider monkey @realdiddykong.
No Good Cheap Beer campaign would be complete without the endorsement of @lionelthehog.
Influencer @khadi shares her love affair with Two Hats in an Instagram story.
Influencer @blameitonkway has a Two Hats dance off. The Good Cheap Beer squad vs the fancy stuff.
Results so far from 63 pieces of influencer content.
The Academy | TVC
My partner and I were lucky enough to get to work with the Academy Award winning editor Kirk Baxter to create these spots for the 2015 Academy Awards. We sifted through every Oscars ceremony since 1940 to find moments that fully capture the feeling of winning this coveted award.
These were rolled out on the Academy's social channels and the Valentine's Day spot aired on TV. 1,000,000+ views on Facebook.
Alaska Airlines | Giphy, Instagram Stories
Alaska Airlines faced the challenge last year of making Virgin America fans comfortable with the merger. With a lot of misconceptions about what they offer to tackle, Alaska launched a TV campaign, but had no solid way of reaching people in their social feeds.
Alongside the brand shoot, I helped lead the Epic Signal social team in directing talent and capturing over 200 unique pieces of video content we could turn into Gifs. Those Gifs were then turned into Alaska’s first Giphy page, which now has over 300 MM views. It has also served as a successful toolbox for Alaska’s internal team as well as turned into successful paid Instagram stories that can be easily refreshed with any new messaging throughout the year.
For context, the launch spot for “That’s How We Fly"
And the accompanying sponsored Instagram Stories that fight the misconception that Alaska doesn’t fly to tropical places:
Instagram Stories to accompany a 2018 campaign refresh with the tagline “Oh, Hello Alaska”:
Alaska Airlines | Paid Social
Alaska needed their print photography translated to social, so I helped reconcept how to bring it to life on Facebook and Instagram. I wrote unique headlines for carousels and link ads that also made their way into some OOH.
Google Search | Video, OOH
Does anything feel better than satisfying a craving? Nope! In order to convey the joy of finding what you want with Google Search, we created fun meme-like spots that were promoted across Instagram and Facebook. I sifted through hundreds of random videos to find the best clips and we made many spots, but here are a few of my favorites.
HP Sprout | TVC
Sure, if you know super technical design programs you can create amazing things, but most people don't. With the HP Sprout, people can finally bring their creative visions to life with the tools they know how to use best - their hands.
I helped concept, write and sell this launch spot that HP liked so much, they decided to run it during the MLB world series.
Some people see a therapist. I do stand up. I also wrote on a sketch comedy team called Goldie at Westside Comedy Theater in Santa Monica. Here, you can see my dainty stand up comedy stylings and the wonderful actors on my team totally nail a "House of Cards" parody sketch I wrote.