PAPA MURPHY’S SOCIAL

Papa Murphy’s had funny TV, which works for, well, TV. Not so much for a social feed. I helped concept, write, and produce a library of over 100 vibrant assets designed to stop the scroll and increase engagement.

24% increase in IG engagement rate | 74% increase in IG following | 63% increase in impressions per post on IG

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Check out the work in the Papa Murphy’s IG feed!