SWERVE Sweetener

Keto Friendly. Vegan Friendly. Gluten Free Friendly. The list can go on for all the different food lifestyles exist out there. On top of that, people can get pretty tribal about the way they eat. We set out to change this mentality with a national campaign for a sugar substitute that invited everyone to experience a healthier kind of sweet.

Say hi to Swerve, the Everyone Friendly Sugar Replacement.

This campaign lived across streaming video, audio, social, print, and rich media for a total of 67 assets.

*Not shown: Instagram posts + videos, streaming audio, GIFs, Bon Appetit partnership, rich media